Backstory
Walter is a multi-brand production studio specializing in immersive experiences. From concerts and art shows to artisanal beer and pyrotechnic displays, Walter’s venues—The Walter Studio, Hive, Station, and Wherehouse—bring creativity to life in remarkable ways.
Approach
Bringing all that Walter embodies under one brand was a challenge. Through in-depth research into Walter’s rich history and community-driven identity, we developed a logo that reflects what the community brings to Walter—captured through the metaphor of the echo.
Team
Creative Direction & Brand Design
Natalie Gooden
Brand Research
Alex Giroux, Ryan Carr, Brian O'Malley
Motion Graphics and Video Editing
Caitlin Snyder, Sebastian Campos-Alvarez