Backstory
Alex Giroux is a brand expert, industry leader, and trendsetter. Her signature style blends modern techniques with timeless tools and materials, creating a distinct fusion of past and present.
Approach
Alex’s logo reflects her distinctive style and professionalism with wide, sweeping letterforms. Complementary branding elements—pixel-based cross-stitch motifs—add a playful yet tactile touch, embodying the material-driven essence of her brand.
Team
Creative Direction & Brand Design
Natalie Gooden