Brand Experience Design
Backstory
Teravalis is a planned community being built in the West Valley in Arizona. The lack of built homes and visual assets required a creative and enticing approach to message the community at the Waste Management Golf Tournament.
Approach
A bright blue entryway catches the eye and transitions the viewer into the space. The longest wall shows a photo of the captivating desert landscape adjacent to renderings of what the space will become. The goal of the space was to invite viewers to picture what life in Teravalis might look like.
Concept Highlights
The clean, elevated, and modern take on design focuses on technological advances and leadership in the sustainability field. Callouts on the back wall highlight the strides that Teravalis have made and also what’s to come in the next year.
The Teravalis logo made out of golf balls welcomes tournament goers to the booth.
Topographical maps are a part of the brand toolkit. In this case, they have been altered to represent the holes that can be viewed from the skybox.
