Social Media Content Designs
Home Franchise Concepts
Backstory
PremierGarage and Budget Blinds are franchises of Home Franchise Concepts (HFC), a national leader in home services. HFC provides upscale and personalized home project remodeling.
Approach
To create a distinctive and engaging graphic voice for PremierGarage’s social posts, I capitalized on their bold branding. Their feed became unique and recognizable by using cheeky language and large text.
Budget Blinds
Budget Blinds is the biggest franchise in the Home Franchise Portfolio and presented a unique challenge: create visuals that speak to the brand's ease and luxury while also highlighting its affordability. By leaning into geometric shapes, this balance was struck. The end result is a clear and soft brand presentation.
PremierGarage
I used the bright and bold brand guidelines as an inspiration to explore the brand voice and visuals. A playful and vivid tone emerged through iterations to the brand materials. The end results are striking visuals that provide technical information as well as some humor.
